Graham David Holroyd

📘 Facebook Reels Lead System – Course

Turn Simple Facebook Reels Into Daily Leads & Sales

In this course, you’ll set up a clean Facebook profile and then build a simple Reels funnel: short videos, keyword comments, and a “bridge post” that moves people into your Power Lead System funnel without upsetting Facebook’s rules.

How to use this page: Start with Module 1 to set up your profile. Then work through each Reels module in order. Every module is text-only, with scripts and action steps you can implement today.

Goal of this module: When someone sees your Reel, visits your profile and clicks around, they should instantly know who you help, what you do, and where to click next.

Step 1 – Your clarity statement.

Fill this in:

“I help [WHO] who struggle with [MAIN PROBLEM] get [RESULT] using [YOUR SYSTEM / PLS].”

Example:

“I help busy beginners get daily leads and commissions using a simple AI-powered system.”

Step 2 – Profile photo & cover.

Photo: Clear, close-up, friendly. No sunglasses, no tiny group shots.
Cover image: Simple promise + hint of your system. Example: “Turn Facebook into daily leads – message me ‘INFO’ for the blueprint.”

Step 3 – Bio & feature section.

Bio line: a short version of your clarity statement.
Example:

“I help everyday people create daily leads & sales using a simple AI automation system.”

Optional: feature a post that explains your story or results (you can update this later once your Reels traffic grows).

Step 4 – Decide your main call-to-action.

For this course, we’ll use: “Comment the word VIRAL and I’ll send you the link directly.”
We’ll use this same CTA across your Reels and posts to keep it simple.

✅ Once your profile clearly shows who you help and your photos look clean and friendly, move to Module 2.

Goal of this module: Create 30–40 second Reels that preview your PLS system and drive people to comment your keyword.

Reel structure (30–40 seconds):

Hook (3–5 seconds): Grab attention.
Show the system (15–25 seconds): Quick screen or visual tour.
Call-to-action (5–10 seconds): Ask them to comment VIRAL.

Example Hook ideas:

“This is the system I use to make sales from Facebook while I’m at work…”
“If you’ve never made a dime online, watch this for 20 seconds.”
“Here’s how I turned random scrolling into daily leads.”

Example Reel script (talking to camera or voiceover):

Hook: “If you want to see the exact system I use to turn Facebook traffic into commissions, watch this.” Show the system: [Show a quick screen recording or over-the-shoulder shot of your PLS back office, funnels, or commissions page. Point out 2–3 simple things: a funnel page, a follow-up system, or the AI training.] Call-to-action: “If you want me to send you the link directly, comment the word ‘VIRAL’ below this Reel and I’ll send it to you.”

Action steps:

Write down 3 hook ideas that feel natural for you.
Record 1 simple Reel using the script above (don’t aim for perfect – aim for done).
Post it to Facebook Reels with a short caption that repeats the keyword CTA.

✅ Once you’ve posted your first Reel with a clear hook, system preview, and VIRAL CTA, go to Module 3.

Goal of this module: Have a simple, repeatable system for handling every “VIRAL” comment the same way.

Why we do it this way:

Facebook prefers you keep people on Facebook.
Dropping the same domain in the comments can get flagged or suppressed.
So instead, we send people to a Facebook post (your “bridge post”) that contains your link inside the text.

Step 1 – Create your bridge post (one-time setup).

Make a regular Facebook post on your profile that:
- Briefly explains your system / offer.
- Includes your domain link or PLS funnel link in the text.

Example bridge post:

“Quick breakdown of the system I use to turn simple Facebook posts & Reels into daily leads and sales ⬇️ ✅ Done-for-you funnels ✅ Built-in follow-up ✅ AI training so you never wonder what to say If you want to plug into the same system I’m using, go here now: 👉 https://YourDomainHere.com”

Keep this post pinned or easy to find. We’ll send people here from your Reels.

Step 2 – Reply to every VIRAL comment with a bridge.

When someone comments “VIRAL” on your Reel, reply publicly:

“Love it, [Name] 🙌 I just dropped all the info for you in this post – check it out and then message me if you have questions: 👉 [link to your Facebook bridge post]”

Notice: you’re not posting your domain in the comment – you’re linking to a Facebook post. Facebook likes that because you’re keeping people on the platform.

Step 3 – Optional follow-up DM.

After you reply to their comment, you can also send a short DM:

“Hey [Name], thanks for commenting VIRAL on my Reel 😊 Here’s the post I mentioned that breaks everything down: [link to your FB post] After you look it over, let me know what questions you have or where you’re stuck with getting leads.”

✅ Your job is simple: post Reels, watch for VIRAL comments, reply with your bridge post, then follow up in Messenger with anyone who engages.

Goal of this module: Have enough ideas and scripts to post Reels several times per week without overthinking.

Core angles you can rotate:

Proof/Reveals: “Here’s the system I’m using…”
Pain: “If you’re tired of ______, watch this…”
Speed/Simplicity: “This takes me less than 30 minutes a day…”
Behind-the-scenes: “Here’s what it looks like inside my back office…”

Hook templates (fill in the blanks):

“If you’re sick of [PROBLEM], watch this 30-second video.” “Here’s how I turn Facebook Reels into [RESULT] without [THING THEY HATE].” “This is the system I use so Facebook finally pays me instead of just wasting my time.”

Batching process (once per week):

Pick 3–5 hook templates from above.
For each one, write a one-sentence explanation of your system (what PLS does for them).
Record all 3–5 Reels back-to-back in 20–30 minutes.
Save them to your phone so you can post one per day or every other day.

Remember your closing line:

“If you want me to send you the link directly, comment the word ‘VIRAL’ below this Reel and I’ll send it to you.”

✅ Aim to have at least 5 Reels ready at all times. That way, even on busy days you can still post and keep the algorithm warm.

Goal of this module: Know exactly what to do each day so you’re not just “posting and hoping.”

Daily routine (30–45 minutes):

1. Post one Reel (5 minutes).
- Choose from your batched Reels (Module 4).
- Use a caption that repeats your keyword: “Comment VIRAL if you want the link.”
2. Engage (10–15 minutes).
- Reply to comments on your Reels.
- Click into other people’s Reels or posts in your niche and leave real comments (not spam).
3. Handle VIRAL comments (10–15 minutes).
- For each “VIRAL” comment:
  - Reply with your bridge post link (Module 3).
  - Optionally send a short DM to start a conversation.
4. Quick follow-up (5–10 minutes).
- Check DMs from people who clicked your bridge post.
- Ask simple questions like: “What stood out to you the most?”

Tracking (2 minutes):

How many Reels did you post this week?
How many “VIRAL” comments did you get?
How many people clicked through and asked for more info or joined?

✅ Commit to this routine for at least 30 days. Reels are a momentum game – your first few might be quiet, then the algorithm starts testing your content in front of more people.

Goal of this module: Use your numbers and feedback to make your Reels better every week.

Weekly review (once per week):

Which 1–2 Reels got:
- The most views?
- The most comments?
- The most “VIRAL” comments or leads?
What was different about those Reels?
- Hook?
- Background / angle?
- Story or proof you shared?

Make small tests, not total overhauls:

Test new hooks using the same body and CTA.
Test different opening lines with the same system demo.
Test talking to camera vs. voiceover with screen recording.

Optional scaling ideas:

Share your best-performing Reels into relevant Facebook groups (where allowed).
Repurpose your best Reels to Instagram and TikTok with similar CTAs.
Use Reels insights to inform your regular posts and stories.

✅ Your Reels strategy doesn’t need to be complicated. Post consistently, send people to your bridge post, follow up in Messenger, and track what’s working. Small improvements compound fast.

GRAHAM DAVID HOLROYD

🔥 The VIRAL Reels 30-Day Challenge

Your 30-Day Viral Reels Challenge

Hosted by Graham David Holroyd · AI Automation Academy x Power Lead System

Follow this 30-day challenge to build a powerful Facebook profile, post simple Reels that attract your ideal audience, and turn “VIRAL” comments into real leads, conversations, and sales.

How it works: Complete the actions for each day, check them off as you go, and share your wins and questions inside the community. Consistency is more important than perfection.

💬 Join the community for support and accountability:
👉 Official Power Lead System Facebook Group

✅Daily Core Routine (Days 3–30)

Post 1 Reel (30–40 seconds, clear “VIRAL” call-to-action).
Reply to every comment on your Reels.
Handle every “VIRAL” comment (bridge post reply + optional DM).
Engage with at least 5 new people (comments, reactions, or DMs).
Track your numbers for the day.
Share a small win or question in the Official PLS Facebook Group.

📊Daily Tracker

Metric	Today	Total So Far
Reels posted
VIRAL comments
New DMs
Leads / sign-ups

Day 1 – Build Your Mini Funnel

Profile

Clarify who you help, what you do, and update your Facebook profile so it looks like a mini funnel.

●Write your clarity statement:
“I help [WHO] who struggle with [PROBLEM] get [RESULT] using [YOUR SYSTEM / PLS].”
●Update your profile photo, cover image, and bio to match your message.
●Choose your main keyword for the challenge: VIRAL.

📢 Post a screenshot of your new profile in the Official PLS Facebook Group.

Day 2 – Create Your Bridge Post

Bridge post

Create the single post you’ll send people to from your Reels comments.

●Write a system breakdown post on your profile: problem → solution → benefits → call-to-action.
●Include your PLS funnel link or domain inside the text of the post.
●Bookmark this post – this is your bridge post.

📢 Share your bridge post link in the group for feedback.

Day 3 – Your First VIRAL Reel

First Reel

Record and publish your first 30–40 second Reel that drives “VIRAL” comments.

●Write three short hook ideas (attention-grabbing openings).
●Record one Reel: hook → quick system demo → CTA:
“Comment the word VIRAL and I’ll send you the link directly.”
●Post your first Reel and note your starting stats.

📢 Share your first Reel link in the group – celebrate your launch!

Day 4 – Hook Practice

Hooks

Test a new style of hook and begin building DM conversations.

●Record and post Reel #2 using a different hook angle.
●Reply to every comment with thanks and simple questions.
●Start at least 3 new DMs with people who engaged.

📢 Post your favorite hook line in the group.

Day 5 – Comment-to-Bridge Flow

Flow

Practice your “comment VIRAL → bridge post → DM” funnel.

●Record and post Reel #3.
●For each “VIRAL” comment, reply publicly with your bridge post link.
●Optionally send a short DM with the same bridge post link.

📢 Share a screenshot of your first VIRAL comment in the group.

Day 6 – Review & Re-Post

Review

Look at what worked so far and re-use your best content.

●Repost or lightly tweak your best-performing Reel so far.
●Review which hooks and topics got the most views and comments.
●Write down two hook ideas based on what worked.

📢 Share your early results or insights in the group.

Day 7 – Plan & Batch

Planning

Prepare for Week 2 by planning hooks and batching content.

●Brainstorm five hook ideas for next week’s Reels.
●Outline 3–5 Reel concepts for tomorrow’s batch recording.
●Post one new Reel today.

📢 Celebrate finishing Week 1 in the group.

Day 8 – Batch Day

Batching

Create multiple Reels in one sitting to stay ahead.

●Record 3–5 Reels back-to-back using your new hooks.
●Post Reel #1 from the batch.
●Complete your daily core routine (comments, DMs, tracking).

📢 Share a “batch day” behind-the-scenes photo in the group.

Day 9 – Consistency

Posting

Keep your Reels and engagement consistent.

●Post Reel #2 from your batch.
●Leave at least 5 genuine comments on other Reels or posts.
●Start 3+ new DMs with people in your niche or who engage.

📢 Share any spike in views or engagement in the group.

Day 10 – Refine Your Replies

Replies

Make your VIRAL reply script sound natural and smooth.

●Post Reel #3 from your batch.
●Test small variations of your comment reply to “VIRAL.”
●Choose one reply version that feels most like you.

📢 Share your favorite reply example in the group.

Day 11 – Wake Up Old Reels

Re-engage

Reactivate older content and conversations.

●Post Reel #4 (or your current best performer).
●Reply to any missed comments on older Reels.
●React with emojis or short replies to spark new notifications.

📢 Share if an older Reel suddenly gained new views.

Day 12 – Expand Your Network

Audience

Grow your pool of potential leads on Facebook.

●Post Reel #5 (or a fresh one).
●Engage in 2–3 relevant Facebook groups in your niche.
●Add 5–10 new friends who fit your ideal audience.

📢 Share what kind of people you’re targeting in the group.

Day 13 – Audit & Adjust

Audit

Learn from your content performance so far.

●Post one Reel (any strong angle you like).
●Look at which hooks and angles delivered the best results.
●Write down your biggest “aha” from Week 2.

📢 Share that “aha moment” in the group.

Day 14 – Reset & Plan

Reset

Light content day and preparation for Week 3.

●Post a light, story-based or lifestyle Reel.
●Clear spam, unanswered comments, and clean up your notifications.
●Set one main focus for Week 3 (more DMs, better hooks, etc.).

📢 Share your Week 3 focus goal in the group.

Day 15 – DM Sprint

Convos

Turn engagement into real Messenger conversations.

●Post one Reel.
●Start 7–10 quality DMs with people who commented or watched.
●Use questions like: “How are you currently getting leads online?”

📢 Share your favorite DM interaction in the group (no names needed).

Day 16 – Story Reel

Story

Use your own story to build connection and trust.

●Post a story-based Reel: “3 months ago I was ___, now I’m ___.”
●Keep the CTA: “Comment VIRAL if you want me to send the link directly.”

📢 Share your story Reel link in the group for extra support.

Day 17 – Upgrade Bridge Post

Upgrade

Make your bridge post clearer and more compelling.

●Post one Reel.
●Re-read your bridge post and improve the opening and benefits.
●Keep the link the same, just sharpen the copy.

📢 Share your updated bridge post in the group for feedback.

Day 18 – Authority Tip Reel

Tips

Teach something useful in your niche to position yourself as a guide.

●Post a short tip-based Reel (1–2 simple strategies or mindset shifts).
●End with a soft CTA and the word VIRAL.

📢 Share your educational Reel inside the group.

Day 19 – Community Touch

Engage

Deepen your presence with your existing audience and groups.

●Post one Reel.
●Engage with 5–10 people across your feed, friends, and groups.

📢 Share your best engagement thread in the group.

Day 20 – Q&A Reel

Q&A

Turn a real question into a piece of content that helps many.

●Pick a question from a DM or comment and answer it in a Reel.
●Use the CTA: “Comment VIRAL if you want me to send details.”

📢 Share your Q&A Reel link in the group.

Day 21 – Week 3 Review

Review

Look at your numbers and refine your approach.

●Post one Reel.
●Review: total Reels, VIRAL comments, DMs, and sign-ups for Week 3.
●Note what you’ll double down on in Week 4.

📢 Share your Week 3 recap in the group.

Day 22 – Identify Your Winners

Winners

Discover which Reels are driving the best results.

●Post one Reel.
●Pick your top 3 Reels based on views, VIRAL comments, and leads.

📢 Share your top-performing Reel in the group.

Day 23 – Upgrade Your Winners

Refine

Re-record and improve your best Reels.

●Re-record two of your best Reels with better lighting and a stronger hook.
●Post one upgraded winner today.

📢 Share a before-and-after comparison in the group.

Day 24 – Behind-the-Scenes Reel

BTS

Show a peek behind your system to build trust.

●Post a Reel showing a quick behind-the-scenes look at your system or workflow (no sensitive info).
●Use the VIRAL CTA to invite people to your bridge post.

📢 Share your behind-the-scenes Reel in the group.

Day 25 – Relationship Day

Relations

Invest a bit more time into existing followers and leads.

●Post one lifestyle or story Reel.
●Spend 20–30 minutes reacting to stories, commenting on posts, and checking in with leads.

📢 Share a “small win” message you received in the group.

Day 26 – Comment Micro-Event

Event

Turn your comments section into a mini live event.

●Post a Reel with a caption like: “For the next few hours I’ll answer any questions about getting leads on Facebook. Drop them below!”
●Reply to every question with helpful answers and invite good fits to DM you.

📢 Share your favorite question and answer in the group.

Day 27 – Repurpose & Cross-Post

Repurpose

Extend the life of your best content beyond one platform.

●Repost your best-performing Reel on Facebook (with a fresh caption) or cross-post it to another platform.
●Keep your VIRAL CTA consistent.

📢 Share your cross-platform results in the group.

Day 28 – Real Talk Reel

Honesty

Share an honest reflection on your 30-day journey so far.

●Post a Reel talking about what 30 days of Reels has done for you (wins, lessons, growth).

📢 Share your “real talk” Reel link in the group.

Day 29 – Gather Your Results

Results

Pull together the numbers from your entire challenge.

●Post one Reel.
●Count your 30-day totals: Reels, VIRAL comments, DMs, leads/sign-ups.

📢 Share your full 30-day stats in the group.

Day 30 – Graduation 🎓

Celebrate

Celebrate your progress and set your next 30-day intention.

●Post your “I completed the 30-Day VIRAL Reels Challenge” Reel.
●Write your next commitment: “For the next 30 days, I will ______.”

📢 Tag Graham David Holroyd in the group and celebrate your win.